Palm Oil Scorecard: Ranking America’s Biggest Brands on Their Commitment to Deforestation-Free Palm Oil (2014)

March 2014
Find out how your favorite consumer brands are doing on deforestation-free palm oil—and let them know the answer matters to you.
Note: This is the first edition of the Palm Oil Scorecard, published in 2014. The most current version is here.

You may not realize it, but palm oil is everywhere. Demand for this inexpensive, versatile vegetable oil has skyrocketed in recent years, and it can be found in thousands of common consumer products, from cookies to toothpaste.

While it may be cheap in economic terms, however, palm oil carries a high environmental price tag. As conventionally produced, palm oil drives tropical forest and peatland destruction, wiping out habitat for endangered species and contributing to climate change.

The new standard: deforestation-free palm oil

The good news is that palm oil doesn't have to come with these unacceptable impacts. New industry standards show that palm oil can be produced in a way that protects tropical forests, peatlands, and our atmosphere—and some companies in the palm oil supply chain have begun to commit to the new standards.

The bad news is that these forward-looking companies are still in the minority. Many more are relying on the inadequate standards set by the Roundtable for Sustainable Palm Oil (RSPO), while some companies have yet to commit to any palm oil standards.

It doesn’t have to be this way.

How the 30 biggest companies scored

To highlight the limitations of current efforts and persuade more companies to adhere to the new industry standards, UCS analyzed the 10 largest firms in each of three different sectors—packaged food, personal care, and fast food—and scored them on the extent of their global commitments to use palm oil that is deforestation-free, peat-free, and traceably and transparently sourced.

The results for all 30 companies are detailed in our report, Donuts, Deodorant, and Deforestation: Scoring America's Top Brands on Their Palm Oil Commitments. Company rankings are shown in the tables below.


DF = deforestation-free; PF = peat-free; Tc = traceability;
Tp = transparency; EA = early action.

= Full commitment = Some commitment = Little commitment = No commitment

Packaged food companies

Company Example brands Total DF PF Tc Tp EA
Nestlé Toll House, PowerBar
Unilever Ben & Jerry's, Popsicle, SlimFast
Mondelēz Oreo, Ritz, Nutter Butter
Kellogg's Pop-Tarts, Nutri-Grain
Danone Danimals
General Mills Pillsbury, Nature Valley
Heinz Ore-Ida, Smart Ones
Pepsico Quaker
ConAgra Act II popcorn, Marie Callender's
Kraft Cool Whip, JELL-O

Personal care companies

Company Example brands Total DF PF Tc Tp EA
L'Oréal The Body Shop, Kiehl's, Lancôme
Reckitt Benckiser Calgon, Clearasil
Henkel Dial, Right Guard
Beiersdorf Nivea, Aquaphor
Colgate-Palmolive Softsoap, Irish Spring
Kao Jergens, Curél
Procter & Gamble CoverGirl, Old Spice
Estée Lauder Clinique, Bumble and bumble
Clorox Burt's Bees

Fast food companies

Company Example brands Total DF PF Tc Tp EA
Burger King  
CKE Restaurants Carl's Jr./Green Burrito, Hardee's/Red Burrito
Dairy Queen  
Dunkin' Brands Baskin-Robbins, Dunkin' Donuts
Yum! Brands KFC, Pizza Hut, Taco Bell

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